Thursday, 1 August 2013

#Elevensestime, Social Networking and the Bookbinder.

I'm Susan, a bookbinder and I started sharing my morning coffee with the elevensestime crew back in 2009 with my original Twitter account SusanGreenBooks, and I'd like to share my journey in social networking so far.

At the time, I'd been bookbinding for a couple of years, selling online in a small way and was fairly new to Twitter. Without a studio open to the public, I relied on my online presence to build relationships with local and national news and consumer press, galleries, potential customers, fellow bookbinders and those working in associated art and craft practices.

When you're an independent designer-maker, there's really little distinction between your personal and professional lives. Elevensetime helped me find a band of happy folk who have supported me and my endeavours ever since,  whose families, work, projects and travels have become a familiar part of my life every single day. 

Social media is the biggest part of my online marketing strategy, and although I use Facebook, InstagramPinterest, LinkedIn and more recently Google+Twitter remains my primary platform, thanks to its immediacy and focus on individual personal connections, and I've got elevensestime to thank for switching me on to hashtag networking, a major part of building brand presence on Twitter.

In 2011 I was selected as one of Dragons' Den Deborah Meaden's top British businesses for quality Christmas gifts in her #BuyBritishHelpJobs Twitter campaign, and in 2012, I was one of the businesses featured in a Guardian newspaper article: How social media can benefit small businesses. Without elevensetime, where would I have been?

I relaunched as BOUND in time for Christmas 2012, complete with a new twitter account @boundbyhand and I'm happy that elevensestime continues to be a part of my professional and personal life.

So to say thank you to my Twitter followers, from elevensetime and elsewhere, I like to do regular giveaways of a Mini Journal. It's personal, and it's business, and really - there's no distinction. It's good to know you - thanks for being part of the journey.


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